Sr. Media Buyer/Planner

As the Sr Media Buyer/Planner, you will lead the development, negotiation and execution of integrated traditional and digital media plans for assigned AdFarm clients. You will translate client objectives and audience insights into strategic media recommendations, secure strong value through media buying, and manage campaign delivery and performance. Bringing agricultural audience knowledge, media partner relationships and analytical thinking, you will help ensure our clients’ investments reach the right people and deliver measurable results.

• Team Mentorship
• Strategic Media Planning
• Media Buying & Partner Relationships
• Campaign Execution & Scheduling
• Budget Management & Performance

You’ll have success here if you value clear processes and feel qualified to do the following things:

• Develop integrated traditional and digital media plans that connect client business objectives, audience insights, channel selection, timing and budgets.
• Research target audiences, including their purchasing behaviors and media habits, to identify effective opportunities to reach agricultural audiences.
• Evaluate media channels, partners, technologies and formats, recommending approaches that strengthen reach, engagement and campaign results.
• Negotiate media rates, placements, added value and terms with partners to secure effective buys within approved strategies and budgets.
• Manage media bookings, insertion orders, schedules and material deadlines, coordinating with partners and internal teams to ensure accurate, timely delivery.
• Monitor campaign delivery, spending and performance; recommend optimizations, budget adjustments and makegoods when placements do not deliver as agreed.
• Partner with Marketing Analytics to establish measurement requirements, confirm tracking is in place and translate campaign results into actionable recommendations.
• Maintain accurate media budgets and buying records, supporting forecasting, invoice reconciliation and the resolution of billing discrepancies.
• Build strong media partner relationships and maintain current knowledge of audience data, circulation, reach, inventory and emerging opportunities.
• Collaborate with Account Management, Creative, PR & Content and other disciplines to align media recommendations with the broader client strategy.
• Prepare and present media plans, buying recommendations and performance reports, clearly explaining the rationale, trade-offs and expected outcomes.
• Mentor junior team members through guidance, feedback and knowledge sharing that strengthens planning, buying and execution.
• Contribute media expertise to presentations, pitches, proposals and RFPs as needed.
• Demonstrate AdFarm’s values in all professional activities and contribute to special projects as required.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• Bachelor’s degree in Marketing, Advertising, Media or a related field, or an equivalent combination of education and relevant experience.
• 5+ years of progressive media planning and buying experience, preferably within an agency.
• Demonstrated experience independently developing integrated media plans, negotiating buys and managing campaigns and budgets.
• Strong working knowledge of traditional and digital media, including channel selection, audience targeting, buying approaches and performance measurement.
• Experience with agricultural or rural audiences is an asset.
• Strong analytical skills, with the ability to turn audience research and campaign data into clear recommendations.
• Proficiency in Microsoft Office, particularly Excel, and familiarity with media research, planning, buying and reporting tools.
• Relevant platform certifications, such as Google Ads, are an asset.
• Strong negotiation, relationship-building and presentation skills, with confidence explaining recommendations to clients and colleagues.
• Excellent organization and attention to detail, with the ability to manage multiple campaigns, budgets and deadlines.
• A collaborative, self-motivated approach, sound judgment and a willingness to mentor others.
• Adaptability, a positive attitude and a sense of humor in a fast-paced agency environment.